Port Blair, Aug 1: The District Health Society, South Andaman, proudly announces the commencement of World Breastfeeding Week, scheduled from August 1st to August 7th 2024 with a week-long event inauguration of which took place at the Primary Health Centre (PHC) / Proposed District Hospital Garacharma, marking a significant initiative to promote breastfeeding as a vital health commitment.

This year’s theme, "Breastfeeding is not a choice, it's a commitment," underscores the critical importance of breastfeeding for the health and well-being of both mothers and infants. The launch ceremony was graced by Smti. Champa Das, Pramuk, Prothrapur Block, Dr. Izra Begum, Medical Superintendent of PHC/DH Garacharma, and Shri B. Nagendra, District Programme Manager, DHS (SA), who collectively emphasized the transformative impact of breastfeeding on maternal and child health.

Pramukh highlighted that breastfeeding is not only a nutritional necessity but a profound commitment that trengthens family bonds and supports community health. MS, PHC/ DH Garacharma, DPM, DHS(SA) and Medical Officers of PHC/DH Garacharma & RBSK reiterated the aspects of breastfeeding’s benefits, emphasizing its role in promoting infant immunity and overall well-being.

Throughout World Breastfeeding Week, the District Health Society will conduct extensive awareness programs across health facilities and community settings. These initiatives aim to educate healthcare professionals, mothers, and caregivers about the benefits of breastfeeding and provide practical guidance on fostering a supportive breastfeeding environment.

Key activities planned for the week include interactive educational workshops, distribution of informational materials such as brochures, and community outreach efforts comprising discussions. These activities are designed to address common concerns, dispel myths, and encourage a culture that values and supports breastfeeding.